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Alright, listen up. What started as a small dream has blossomed into a massive project: a group of women (and yes, a few men too) from HR, welfare, and business sectors decided it's time for a revolution. Not just any revolution—a movement to help evacuees from the Negev and Galilee find new jobs, while simultaneously providing recruiting companies with a winning solution.
How? This team is a blend of diverse expertise and super-creativity: some walk hand-in-hand with the evacuees until they're fully settled, while others develop precise models that offer the perfect support for companies eager to recruit effectively. That's how we like it—flexible, tailored, and with a big hug for everyone involved.
It all began with the philanthropic initiative of the amazing Hana Rado, founder of NGO 51, in collaboration with the Eshkol Regional Council and the Mirage Foundation. The idea is simple: not to leave anyone behind until they've found their place. We're here to ensure that the match between evacuees and employers doesn't end in an awkward 'first date' but flourishes into a genuine, beneficial, and long-term relationship. Because when we do good together, not only does the heart expand, but the market advances, the region develops—and maybe, just maybe, the world becomes a bit nicer. And hey, why not give it a try?
Our Story
Hana Rado, one of Israel’s leading figures in the advertising industry, has dedicated her resources in recent years to promoting employment opportunities for young people in the periphery and advancing women's excellence in the business and management world.
As part of this mission, she founded Group 19, the Supersonas organization, and NGO 51.
NGO 51 is dedicated to promoting quality employment opportunities for women in the periphery. It operates through partnerships with social businesses in these regions and local authorities.
The organization develops training programs that combine professional skills with soft skills, ensuring that participants integrate into various organizations upon completion—serving as a catalyst for social mobility.
The Mirage Foundation Israel is a family philanthropic foundation established by David and Laura Mirage from Denver, USA.
Operating in Israel since 1998, the foundation is engaged in a variety of social and economic initiatives aimed at strengthening Israeli society in all its diversity.
The foundation focuses on developing and empowering circles of influence, based on the belief that those who are empowered can, in turn, uplift others—creating a ripple effect that fosters growth for all citizens.
